COURSE INTRODUCTION AND APPLICATION INFORMATION

media.comm.ieu.edu.tr

Course Name

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
	Fall

Prerequisites	None
Course Language
Course Type	Required
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course
Course Coordinator	-
Course Lecturer(s)	-
Assistant(s)	-

Course Objectives
Learning Outcomes	The students who succeeded in this course; The student will Identify the essentiality of communication that make us “human” and different than other species. Develop an intellectual and academic frame to discuss the problems of racism, hate speech and crime, ethnocentrism, orientalism, sexism etc. that is reconstructed in different communication media. Discuss the meanings of communicated messages in their wider social, political and historical contexts. Develop skills for effective communications and an ethical sense of responsibility concerning their communicative actions as individuals and prospective communication professionals. Discuss and argue about the main features and structure of different communication media. Differentiate the main academic and problematic issues of Communication Studies and its transdisiplinary feature. Implement the relevant terminology of the field of Communication Studies when analyzing their daily communicative actions and media texts.Be prepared for advanced communication theory courses.
Course Description

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Managment Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Required Materials
1	Introduction to the course. An overview of the topics and themes	Beck, Bennett and Wall, Part 1
2	Definitions and Models	Dimbleby and Burton pp. 7/32.
3	Verbal and Nonverbal Communication, Intrapersonal and Interpersonal Communication	Beck, Bennett and Wall, pp. 139/164 and 165/196
4	Religious Holiday
5	Group Communication and Organizational Communication	Barker and Gaut, Ch. 6&7.
6	Mass Communication 1: The Structure of the Mass Media	David Croteau and William Hoynes, "Media, Markets and the Public Sphere" in the Business of Media: Corporate Media and the Public Interest, pp.13/38.
7	Mass Communication 2: Functions and Effects of Mass Media	Trenholm, ch.11 & Hall, Encoding Decoding
8	Media, Medium, Society	Baran, ch.13 & McLuhan, Medium is the Message
9	Mid Term I
10	Reality, Language and Representation	Hall, Representation, pp.15/30
11	The Structure of Linguistic Representation: Semiotics and Rhetoric	O’Shaughnessy, pp. 31/40.
12	Language and Social Context: Myth, Ideology, Discourse	O'Shaughnessy, pp.155/90 and Hall, pp.36/63.
13	Communication,Social Identities and the “Other” 1	Hall, The Spectacle of the Other
14	Communication, Social Identities and the "Other" 2: Gender, Ethnic and Cultural Identities	O'Shaughnessy, ch.16/17 and 18/19
15	Revision of the Semester
16	Review of the Semester

Course Notes/Textbooks

The suggested readings mentioned in this information sheet, plus the power point presentations of lectures. Baran Introduction to Mass Communication Barker and Gaut, Communication Beck, Bennett and Wall, Communication Studies: The Essential Introduction Berger, Media and Communication Research Methods Dimbleby and Burton, More than Words: An Introduction to Communication Downes and Miller, Media Studies S. Hall, Representation O’Shaughnessy, Media and Society: An Introduction Trenholm, Thinking Through Communication

Suggested Readings/Materials

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	20
Project
Seminar / Workshop
Oral Exam
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	3	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: 16 x total hours)	16
Study Hours Out of Class	15	3
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	20
Project
Seminar / Workshop
Oral Exam
Midterms	1	15
Final Exams	1	40
		Total	168

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.					X
2	To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3	To be able to use the acquired theoretical knowledge in practice.
4	To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication.		X
5	To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies.		X
6	To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.		X
7	To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.	X
8	To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals.	X
9	To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10	To be able to use a second foreign language at the intermediate level.
11	To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest